CES 2013- HAND ON: The New Sony Walkman® Sports MP3 Player

Walkman® has been a Sony classic for years and years. The latest edition, the Walkman® Sports Mp3 Player might look familiar, but this new model is packed wi...

Bluetooth Microphone

My husband was okay with getting the pacifica b/c it wasn’t t a minivan but still had plenty of room. My husband has a stratus that he drives to and from work. This type of worst case is a parental fitness problem. That does not suspend a parent responsibility in other more general applications, which in some cases may seem unfair, but today society is a society inclined to assign blame and...

Books

Marketing Strategy of Sony for Portable Audio Device Business

Marketing Strategy of Sony for Portable Audio Device Business

Scholarly Research Paper from the year 2007 in the subject Economics / Business: Marketing, Corporate Communication, CRM, Market Research, printed single-sided, grade: 1,0, University of applied sciences, Munich, language: English, abstract: Sony has a strong brand name and the company was successful with the Cassette, CD and MD Walkman in the 80s and 90s. However, the company missed the rapid development in the hard battled MP3 player market. In this study the Sony's portable audio devices...

Doing cultural studies

Doing cultural studies

In recent years `culture' has become a central concern in a wide range of fields and disciplines. This book introduces the main substantive and theoretical strands of this `turn to culture' through the medium of a particular case study: that of the Sony Walkman . Using the example of the Walkman, the book indicates how and why cultural practices and institutions have come to play such a crucial part in our lives, and introduces some of the central ideas, concepts and methods of analysis...

Strategic Marketing

Strategic Marketing

Wissenschaftlicher Aufsatz aus dem Jahr 2009 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Note: -, The University of Surrey (School of Management), Sprache: Englisch

HWM

HWM

Singapore's leading tech magazine gives its readers the power to decide with its informative articles and in-depth reviews.

Unrelenting Innovation

Unrelenting Innovation

The hands-on guide for fostering relentless innovation within your company Gerard Tellis, a noted expert on innovation, advertising, and global markets, makes the compelling case that the culture of a firm is the crucial driver of an organization's innovativeness. In this groundbreaking book he describes the three traits and three practices necessary to create a culture of relentless innovation. Organizations must be willing to cannibalize successful products, embrace risk, and focus on the...

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