CES 2012 New Sony Android Walkman: First Hands On

For more info visit: http://www.sony.com/ces The Walkman Z series is the first Walkman line powered by Android. Running on Android 2.3 (Gingerbread), it's de...

Sony debuts waterproof Walkman MP3 player built into earbuds

At a glance, the new MP3 player looks like a pair of large earbuds, but the two boxes on the sides actually house the entire player itself. The device has been designed with fitness in mind, making it much more comfortable to work out, jog, or swim while wearing it. With its waterproof construction, swimmers can take the MP3 player in the pool, and other users won't have to worry about it...

Books

Marketing Strategy of Sony for Portable Audio Device Business

Marketing Strategy of Sony for Portable Audio Device Business

Scholarly Research Paper from the year 2007 in the subject Economics / Business: Marketing, Corporate Communication, CRM, Market Research, printed single-sided, grade: 1,0, University of applied sciences, Munich, language: English, abstract: Sony has a strong brand name and the company was successful with the Cassette, CD and MD Walkman in the 80s and 90s. However, the company missed the rapid development in the hard battled MP3 player market. In this study the Sony's portable audio devices...

Sony vs Samsung

Sony vs Samsung

"Sony vs. Samsung is business history at its best! It explores the divergent fortunes of these two electronics giants in the last decade and identifies the true reasons behind Sony's decline and Samsung's rise. Contrary to popular belief, Chang shows that success (or failure) does not simply arise from different strategies. Rather, it emerges from major decisions that are deeply rooted in the companies' organizational processes and their executives' political behavior. This book is a...

HWM

HWM

Singapore's leading tech magazine gives its readers the power to decide with its informative articles and in-depth reviews.

The Perfect Thing

The Perfect Thing

On October 23, 2001, Apple Computer, a company known for its chic, cutting-edge technology -- if not necessarily for its dominant market share -- launched a product with an enticing promise: You can carry an entire music collection in your pocket. It was called the iPod. What happened next exceeded the company's wildest dreams. Over 50 million people have inserted the device's distinctive white buds into their ears, and the iPod has become a global obsession. The Perfect Thing is the...

Entertainment Industry

Entertainment Industry

Entertainment studies are an important emerging subject in tourism, and this introductory textbook provides a detailed overview of the entertainment industry discipline in order to prepare students for roles such as promoters, festival managers and technical support workers. Covering key aspects of entertainment by profiling individual sectors, each chapter is written by an expert working in the field and covers the history and background, products and segmentation, contemporary issues, micro...

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Currys & PC World unveil its new Basingstoke 2 in 1 superstore this Friday

TOMORROW Currys and PC World are opening a new ‘2 in 1’ superstore at Brighton Hill Retail Park ... range of products from premium brands such as Samsung and Sony. General manager, Brian Houston said: “The revamped 2-in-1 superstore in Basingstoke ...

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