Sony DNF340 Walkman® Portable CD Player with MP3 Playback

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New High Quality SONY DNF340 WALKMAN ... - CD DVD Portable

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HWM

HWM

Singapore's leading tech magazine gives its readers the power to decide with its informative articles and in-depth reviews.

Marketing Strategy of Sony for Portable Audio Device Business

Marketing Strategy of Sony for Portable Audio Device Business

Scholarly Research Paper from the year 2007 in the subject Economics / Business: Marketing, Corporate Communication, CRM, Market Research, printed single-sided, grade: 1,0, University of applied sciences, Munich, language: English, abstract: Sony has a strong brand name and the company was successful with the Cassette, CD and MD Walkman in the 80s and 90s. However, the company missed the rapid development in the hard battled MP3 player market. In this study the Sony's portable audio devices...

Innovation and Marketing in the Video Game Industry

Innovation and Marketing in the Video Game Industry

Based on their extensive research into the business and marketing strategies of the video game industry, David Wesley and Gloria Barczak of Northeastern University's Institute for Global Innovation Management consider how and why, in the search for the holy grail of high definition gaming, many companies have become ensnared in a "performance trap" that causes them to lose sight of the customer. The history of technology is littered with examples of superior products that either failed or...

HWM

HWM

Singapore's leading tech magazine gives its readers the power to decide with its informative articles and in-depth reviews.

Consuming Music Together

Consuming Music Together

Collects together the studies of music consumption, and developments in music technology. This book combines the perspectives of both social scientists and technology designers, uncovering how music technologies are actually being used. It is useful for those designing new music technologies, and those working in the music industry.

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Rich Warren: Audiophile shares experiences in sound

This reader mail closely parallels views expressed in a recent column. I've paraphrased portions for clarity: "I probably would consider myself an audiophile. I certainly am selective of what I listen to. Vinyl records are very nice. A decent ...

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